According to Eric Balchunas on Twitter, Schwab has become the latest major financial firm to quietly remove or de-emphasize the term ESG (Environmental, Social, Governance) from its public-facing materials and product descriptions (Source: Eric Balchunas, Twitter, May 14, 2025). This shift follows a broader trend among asset managers and ETF providers who are distancing from ESG branding due to regulatory scrutiny and shifting investor sentiment. For traders, this development signals a waning focus on ESG criteria in portfolio management, which could alter fund flows and impact stocks with heavy ESG branding. Crypto-related equities, especially those previously promoted for ESG compliance, may experience reduced institutional inflows. Traders should monitor fund rebalancing and potential volatility in crypto-adjacent stocks as ESG fades from mainstream investment narratives.